First Impressions: Dublin

Came home last night to Dublin through the Airport. First Impression on the walk to passport check? The modern and efficient Pier D, the Impressive Terminal 2? Nope, it was a long series of Vodafone adverts.. showing people with placards welcoming home their friends and siblings with various 'hilarious' jibes about their holiday sexcapades. So this is how we welcome and encourage business- how was the holiday shag? Are there any serious people in Dublin Tourism, Failte Ireland, IDA or Enterprise Ireland who spend millions on investment in this country managing the message? This is not a question of morality, prudishness or sense of humour - its a question of 'is this a serious city or not'?