Only set objectives in a plan that can be followed by direct action
The core objective of a plan should be clearly understood, and achievable through a set of direct actions or measures - it should not be a result of trickle-down effect.
If a planning authority has a core objective to improve a town centre, there are measures to achieve this i.e. town centre management, environmental improvements, increase population, promote business districts.. and then stopping things happening in suburbs in competition to this.
What has tended to happen, particularly in the tiger years, is that these improvements are expected to happen by osmosis. By this logic a new shopping centre on the edge of town, or even in the town centre, will improve everything else around it, simply because it is there. A new business park will be good for the town .... because brings people/business to the general vicinity of the town.. suburban populations will support the town centre. It hasn't turned out like that.
Its the same for tax incentive sites - the hope that the redevelopment of one site is going to solve all the other problems. This is great for a developer, as they can promise a town the earth to get an uber scheme through, but it also makes a place dependent on the something that may not be the right solution. So if a town is to be made a better place (and if anybody cares) by creating a new pocket park – well, make that the first priority to make it happen, not the last. Investment is a follower not an instigator... retail follows footfall... people want to go to nice places... nice places need to be created, realised, enhanced & cared for..
This was all highlighted in the paper yesterday again, concerning regeneration projects in Limerick. The fact that they want to demolish and rebuild a failed suburb, is hailed as being good for Limerick City. Its not! Limerick City centre is emptying at a rate of knots - the regeneration project is a hopeless waste of money for the city. If they are serious about doing anything for Limerick, they would bring the people back to the city - away from social, physical and economic segregation.
As highlighted in recent ECTP awards, the European Planning tradition is particularly good as setting key objectives as the vision for the plan - where everything else follows - i.e. addressing the river, building bridges, the sustainable town.. They don't do the business school vision statement, brought to Ireland by the UK consultants i.e. "this is a vibrant, safe, clean place that people love to spend their time drinking coffee outdoors in". One is a plan - the other is symptom!

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